Organizing Committee

Ed Madison

Ed Madison, Ph.D., is executive director of the Media Arts Institute. Ed has more than 30 years of professional media expertise. His multifaceted career began as a high school intern at the CBS television affiliate in Washington, D.C. during the Watergate scandal. Shortly after graduating from Emerson College in Boston he became a founding producer at CNN. His own subsequent companies have produced projects for most of the major networks, studios and record companies in Hollywood, including Paramount, MGM, Disney, CBS, ABC, Discovery Networks and A&E. He is president of Engaging Media, an Oregon-based media production and distribution company. Madison holds a Ph.D. from the School of Journalism and Communication at the University of Oregon, where he teaches multimedia journalism and digital publishing.

Esther Wojcicki

Esther WojcickiEsther Wojcicki has served as a journalism and English teacher at Palo Alto High School in Palo Alto, California for the past 27 years. She built the journalism program from a small group of 20 students in 1985 to more than 500 students today. The program has four additional journalism teachers, and five award-winning journalism electives: newspaper (The Campanile), magazine (Verde), online (, television (InFocus) and Viking, a sports magazine. Wojcicki was selected by the California Commission on Teacher Credentialing as 2002 California Teacher of the Year.

In addition, Esther is Chair of the Board of Directors of Creative Commons, focusing on education and learning. She is also President of the Friends of the Lurdes Mutola Foundation to support girls’ education in Mozambique, a consultant for Carnegie Foundation for the Advancement of Teaching, and the Hewlett Foundation.

Geanne Rosenberg

Geanne RosenburgGeanne Perlman Rosenberg, a journalist and attorney, is a professor at Baruch College of the City University of New York, a faculty associate at Harvard University’s Berkman Center for Internet & Society and a member of the board of directors of the Student Press Law Center. Her areas of expertise include media law and empowering those engaged in public interest journalism with media law education and resources, and news literacy and information quality education to help teenagers and adults become more discerning consumers of and contributors to news and other online information, including in their social networking activities.

Geanne directs the Harnisch Collaborative Future of Journalism Projects and is the principal investigator of the McCormick Foundation, Carnegie Corporation, and Kellogg Foundation-supported projects relating to media law, journalism education, youth education and empowerment and news literacy. Geanne has written for the New York Times, the National Law Journal, Columbia Journalism Review, and many other news outlets. She has a J.D. from Columbia University’s School of Law, where she was a Harlan Fiske Stone Scholar; an M.S. in Journalism from Columbia University’s Graduate School of Journalism; and a B.A. in English from Bryn Mawr College.

Maya Lazaro

Maya LazaroMaya Lazaro is a senior at the University of Oregon majoring in advertising. In addition to her work with Engage 2012, she serves as Co-Editor in Chief of Flux Magazine, the University of Oregon’s premier student-run publication. In the past she has worked at Ethos Magazine, the Oregon Daily Emerald, and OR Magazine, the university’s first interactive publication designed for the iPad. She is a twice-recipient of the Arlyn E. Cole Advertising Scholarship, and in 2010 her work received first and second place in the feature story category of the Oregon Newspaper Publisher’s Association Collegiate Newspaper Awards. She strongly believes that by engaging youth through hands-on journalism and media literacy education, we are giving them the tools to create positive, meaningful change in their communities.

Jordan Tichenor

Jordan TichenorJordan Tichenor is a senior at the University of Oregon and an associate editor at Flux Magazine. He has worked in management positions at both University of Oregon publications and local community college publications in Eugene, Oregon. He has also worked professionally on ad campaigns, commercial design, and marketing efforts both for Ernst Designs and as a freelancer. In 2011 he was the recipient of the Oregon Newspaper Foundation Scholarship. He believes journalism education is an integral part of a functioning democracy.

Ben Kendall

Ben KendallBen Kendall is a senior at the University of Oregon studying journalism. Recently he served as a producer and writer at OR Magazine, and currently works as a senior scene reporter at Emerald Media Group. In his spare time, he enjoys exercise, board games, boxing, and Brazilian jiu-jitsu. His future goals include film-making and feature writing.


Eder Campuzano

Eder Campuzano is a third-year journalism student at the University of Oregon. He is the managing editor for digital publishing at Flux Magazine, the School of Journalism and Communication’s flagship magazine, as well as a former contributor at OR Magazine, the program’s first fully interactive publication for the iPad. Before transferring to the UO, Eder led The Torch, Lane Community College’s weekly newspaper, to its first ever regional award in the Society of Professional Journalists Mark of Excellence competition. In 2011, Campuzano took home firsts in news writing and as a columnist at the Oregon Newspaper Publishers’ Association competition. After his first year at Lane, he worked for the Yamhill County News-Register as part of the Snowden Program for Excellence in Journalism. He believes Engage is an invaluable outlet to inspire meaningful dialogue regarding important issues as well as a means to promote responsible practices among the next generation of journalists.

Keegan Clements-Housser

Keegan Clements-Housser is a senior at the University of Oregon majoring in journalism. He’s an associate editor and occasional writer for Ethos Magazine and Flux Magazine, and serves as a news reporter for the nationally-acclaimed Emerald Media Group. In addition, he’s done multimedia freelance work for the Eugene-based KVAL television station. He believes that the key to a healthy and functioning free society is an informed populace, and he entered the world of journalism to ensure that this happens. For Keegan, Engage 2012 is the perfect example of how to keep a democracy healthy by both educating the next generation of journalists and engaging their communities in the democratic process.

Jeremy Caplan

Jeremy Caplan smilingJeremy Caplan is Director of Education for the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He is also a Ford Fellow in Entrepreneurial Journalism at the Poynter Institute. Caplan has written stories for Time on subjects ranging from business and technology to current affairs and culture. After studying at the Woodrow Wilson School at Princeton University, he was a Wiegers Fellow at the Columbia Business School, where he completed his MBA, and a Knight-Bagehot Fellow at the Columbia Journalism School, where he earned an M.S. in Journalism.

Media Arts Institute’s Board of Directors

Michelle Swanson, Board President

Michelle SwansonDuring her 22 years in the classroom, Michelle Swanson co-founded the Ensemble Theatre Company of Marin, a sequential arts education model where students ran a repertory theatre at three high school sites. She served as Project Designer/Director of the Drake Integrated Studies Curricula at Sir Francis Drake High School, named a “New American High School” by the US Department of Education. She was also a founder of Drake’s highly acclaimed Communications Academy. During her time at Drake, she was also named the Marin County Teacher of the Year and the Marin Arts Council Outstanding Contributor to Arts Education.

On the national level, Michelle served as lead curriculum consultant on Jobs For The Future’s Benchmark Communities Initiative and designed professional development practices for the Collaborative Learning Communities, and was a Teaching Fellow for the AutoDesk Foundation for nearly a decade.

Michelle holds a BA from Washington State University in Speech Communications and an M.A. in Theatre Arts/Directing from San Francisco State University.

Esther Wojcicki, Board Secretary (see bio above)

Kim Sheehan, Ph.D., Board Treasurer

Kim SheehanKim Sheehan is director of the Master’s Program in Strategic Communication at the University of Oregon’s School of Journalism and Communication. She has held leadership positions at major advertising agencies in Boston, Chicago, and St. Louis, and has consulted numerous companies including People magazine and Laura Ashley.

Kim teaches the Principles of Advertising course, as well as courses in advertising and brand planning, media, and research methodology. She also works with Portland students in the Strategic Communication program. Her research involves culture and new technology, and she has published extensively about online privacy, advertising ethics, and Direct-to-Consumer prescription drug advertising. She currently serves as Associate Editor of the Journal of Advertising, the leading advertising research journal.